Luxury London Apartment Installation

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Luxury London Apartment Installation


Basically Trade ensures cohesive quality throughout

Basically Trade was proud to supply stylish kitchens, seamless fitted bedroom furniture and custom bathrooms for seven sleek new apartments in London. Award-winning architecture practice IBLA designed a block of seven rental flats for a private developer, and didn’t hesitate in turning to Basically Trade for support on the project.

Having used our services for many years over numerous projects, the IBLA team knew Basically Trade could be relied upon for quality and service. IBLA Director and Architect Kim Loddo explains why the company didn’t consider any other suppliers for the contract: “Basically Trade are always helpful, reactive and attentive to details. Their keen pricing, and the fact that they take the time to understand our design intent, and work collaboratively with us to fine-tune the details and ensure that the finished product looks exactly the way we want it to, lifts them above other joinery companies.

“Using Basically Trade also allows us complete control over the design, unlike a standard kitchen supplier. “In this instance, it enabled us to create a built-in look to all the wardrobes and the bathroom cabinets, as well as the kitchens, and to coordinate the finishes throughout, so that the interiors had a cohesive and warm feel. The bespoke sizes, customisation and the wide range of finishes available gave us flexibility and allowed us to achieve a high spec look, at a fraction of the cost of traditional joinery.”

One of the key challenges faced by the client on this build was delays due to COVID-19. Thankfully, as we hold a significant amount of stock at our Lancashire HQ and manufacture all our products in house on our own CNC machinery – we were able to minimise lead times wherever possible and ensure swift delivery. Another tricky aspect to the build was the fact that it was a logistically complex site, on a corner between the busy high street and a narrow residential cut- through, with the apartments built over a ground floor shop unit which was occupied and open throughout. 

Inside the properties, working space was tight with numerous tradespeople working at the same time so it was important that the installation process should be simple and straightforward; something we pride ourselves on at Basically Trade. Kim added: “Basically Trade provided clear schedules, and fitting instructions for the main contractor to follow. They helped by thinking through the installation process to ensure that where things had to be scribed or made on site, the contractors had everything they needed to do that, without compromising on the quality and level of finish. “Their communication was clear and prompt, and we enjoyed sharing sketches by email to resolve any potentially tricky issues.”

To achieve the pared back look the architects had in mind for the project, 18mm MFC Egger MFC in a Winchester Oak H1381 ST12 was used as the finish for the low-level kitchen units, bathrooms and the inside of the wardrobes. High level kitchen units, and wardrobe doors were Egger W1000 Premium White MFC with 37.6mm laminated bonded MDF for the tall end panels. And to ensure that the performance of the product was just as impressive as the style - Blum and Lamello Divario internal fittings were used as standard throughout.

“Once again, Basically Trade proved to be our ideal supply partner – with exceptional products, clear and honest communication, and a continued commitment to going the extra mile. We’re already looking forward to the next project.”

Get in touch with Basically Trade for a no-obligation discussion about your next project. We can help bring your next concept to reality. From independent family firms to national organisations, famous designers and major hotels, our client list spreads the length and breadth of Britain and beyond.

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